Volume 1 of Ultimate Business Growth Hacking 2016 includes 5 case studies (in short) on how people across the globe hacked growth without paying a dime from their pockets. These set of practical hacks will get you amazing returns if implemented.
5. Bounce rate: “popup” vs “no popup”
[sociallocker]Did you know that popup ads on your website increases conversions/sales/opt-ins by 102%?
But the question is whether bounce rates offset the positive effect of popups. According to this study, popup ads increase bounce rate by only. Less than 1%!
What do we have: 102% increase in opt-ins vs. a 1% increase in bounce rate. Looks like pop-ups are worth using and people don’t seem to mind them at all.
4. Personalized recommendations increase revenue by 300%
100% of the TOP 10 websites in the Internet Retailer 500 use product recommendations.
70% of Amazon.com’s homepage is devoted to product recommendations.
Our tests show that having recommendations increases revenues by nearly 300%. If you are selling on Amazon or any other e-commerce website, use this hack. After each sale is made, call up the buyer and ask them for their feedback. If it is positive ask them to add a review on the e-commerce website. Keep following up till they put up a review. One of the distributor of Huion Graphic Tablets does this on Amazon and is the top seller in the category.
3. From 0 to $125,000 in monthly recurring revenue
Nathan Barry grew his business from zero to $125,000+ in monthly recurring revenue in 3 years. Here’s the method he used to find his winning business idea.
- Rather than looking for an idea, he was looking for a painful problem that he could solve.
- He asked potential customers 3 questions
- What is the most important activity in your business?
- Is there any pain associated with that activity?
- What do you spend most of your time doing?
- Once he came across a painful problem, he validated it with other companies in the same industry
- Then he found out how much these companies are willing to pay for this problem to be solved
- And most important – he sent a link to his pre-order page. Result: 19 pre-orders ($2916). Now the idea was validated
2. Larry’s way of creating viral posts on social media
Larry Kim created an infographic comparing Facebook Ads vs. Google Display Ads — it had over 10 million views and 10,000 press pick-ups!
Larry realized it’s dead simple to go viral. Here is what he says,
- Only 1 out of 50 of his posts go viral. So, he publishes 50 pieces of content per quarter
- Then he tracks the initial response
- Once the most shared (organically) post is detected, he amplifies the viral effect via PPC
- Unlike most people, Larry does a highly targeted Facebook Ads + Google Adwords
The result is phenomenal. Larry gets viral content very often now.
1. GOV.UK got 39% more conversion by being counter-intuitive
GOV.UK tried 8 different ‘Call to Action’s (CTAs) with over 1M visitors landing on the ‘Thank You’ page of Tax disc. They wanted these people to register for NHS organ donation.
There are two parts to a copy (text that visitors read). ‘Control’ and ‘Call to Action’. Control directs or requests reader to take some action. While a Call to Action enables them to take action immediately.
Folks at GOV.UK kepth the control same in all 8 versions of their page: “Please join the NHS Organ Donor Register.” In two of the variants even the CTA was same. The only difference was that one of them had a stock image, the other didn’t.
The result was surprising. The one with the stock photo had 26% less conversion. Now most people think images makes experience better, but this example proves that, it is not the case always.
The most successful of the 8 CTA variants was the following: “If you needed an organ transplant, would you have one? If so please help others.”
This CTA resulted in 90,000 additional registrations of organ donors! (a 39% increase). This concept is called ‘Reciprocity and fairness’ where you ask people to be in the shoes of the receivers.[/sociallocker]