What is Thought Leadership Marketing? How Can it Help B2B Companies?

What is Thought Leadership Marketing? How Can it Help B2B Companies?

Thought Leadership can definitely be called as the lifeblood of the content marketing strategies. It can solidify your reputation as the expert in your industry.

Thought Leadership, by definition, is the method of marketing where you are the expert and have an authority in your industry. However, the goal of the thought leadership is not to create sales heavy content, but to provide an entry point for your business by branding yourself as an expert. It taps in your experience, talent and passion to answer questions, consistently.

It is important not to be caught up in the web of coming up with the unique point of view for everything. Differentiate your point of view only when appropriate. Audience is not looking for different view all the time. They are just looking for the best answer. Also do not forget that you need to keep winning the internet everyday.

Thought Leadership is the key component of the content marketing. Below are some tips that would help you out.

Know the Questions

Thought Leadership content is mostly to portray you as an expert. Lot of this is dependent how you can answer the questions of your audience. For this to happen you need to know the questions that is being asked. Best way to get these questions is – Ask your customers!

Use Social Media

Social Media might be the oldest of the trick but it still works the charm. Engage and converse with your audience and customer on the popular social platforms – Facebook, Twitter, LinkedIn or any other niche community to provide value to your followers.

Go Beyond Your Own Blog

You must never stop discovering and reaching out to relevant audience. Hence, one must think and go beyond their own blog. Guest blogging could be a great way to start it. Diversifying your reach could be critical to your audience building effort.

Lastly, do not hesitate to copy and reuse the content that works for you and your audience.

Now that you know the tricks of thought leadership, get on and start with it. Giddyup!



Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com