Baba Ramdev

Multi product strategy Cannibalize or Evangelize brand?

Multi product strategy – does it Cannibalize or Evangelize a brand?

Baba Ramdev's Patanjali made news last month when he predicted that soon Patanjali will overtake Colgate & Nestle. Here we explore how multi product strategy has helped Patanjali that made Baba Ramdev make the claim! My...