Taking a road-trip is one of the best way to experience a country’s beauty and diverse geography. However, highways are not just used by travellers but at times by daily commuters too. Plus, there is always an issue of safety and hygiene on the highways. highway delite is solving this problem by providing emergency information on your mobile.

India’s national and state highways span for about 2.35 lakhs km. Take any mode of transport, road travel easily finds its way in your travel itinerary. India is a land of diverse culture, people, geography, and millions of travellers not just from within the country but across world. However, India has poor ranking in Travel and Tourism Competitiveness Index. India ranks 106th out of 140 countries in health and hygiene and in crime and violence she ranks 97th out of 140.

These low rankings have been attributed to the following pain points faced by many highway travellers:

  • Not sure of good restaurants which provide quality and hygiene food
  • Not aware of availability of hygienic wash-rooms along the highways
  • Not aware of safe stay options along the highways
  • No point of contact in case of emergency, medical or mechanic requirements

To help solve this problem Rajesh Ghatanatti, started building the mobile app highway delite.

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For the love of road

Rajesh Ghatanatti, founder of highway delite has been travelling roads of India since his school. Coming from defence family aided his love for travelling. One challenge that he experienced on the roads was safety and hygiene travel. When he realized that most travellers faced the same problem, he was motivated to solve these challenges faced on the highways.

“I have this belief that all common people have uncommon will to change anything if they are determined.”

Having travelled extensively for business he was convinced of the problems on highways. In February 2015, he started as a single founder and worked on highway delite to address the difficulties faced on highways.

“I had no idea about how to go about it. But I always believed that things will fall in place once I start.”

Making the App live

Since he started highway delite, in May 2015, he has travelled and verified data of about 3500+ km of highways by staying roughly about 70 nights on highways. He made the app live with the help of one technical member, two specially-abled members and couple of college interns.

He knew the target is huge (2.5 lakhs km of national and state highways), and up until now he has just scratched the surface. But the feedback from customer especially women travellers has kept him and his team moving forward.

How to use highway delite?

highway delite is a mobile app that assists travellers right from planning their trip, to any services needed while on the road trip. Below are the features of app:

Search Along Route: Plan your trip by entering your source and destination and get the best route to take.

Search Near Me: Use it to get real time location. It would show nearest options in the range of 15 km.

Information: The app has verified information of highway services. It provides you information and even the photographs of verified:

  • Restaurants
  • Fuel pumps
  • Lodge including photos of restrooms
  • ATMs

Emergency Contact: Furthermore, app features the accident zones on the map and provides you with nearest emergency contact information. The information have been categorised as:

  • Mechanic
  • Highway emergency contact
  • Hospitals
  • Pharmacy
  • Toll gates

Swachh Bharat Mission: To promote the idea of hygiene and safety of highway travellers and contribute to Swachh Bharat Mission, app provides photograph of all facilities including washrooms at petrol pumps & restaurants. This also enables travellers to make informed decisions about outlets/restaurants.

Currently, the app has verified information of around 3000+ outlets and 6000+ km of verified routes around Bangalore. The routes includes:

  • Bangalore-Mysore-Coorg-Mangalore-Hasaan-Bangalore
  • Bangalore-Mallavalli-Mysore-Gudalpete-Wayanad-Calicut-Kochi
  • Bangalore-Chitradurga-Hubli-Belgaum-Goa
  • Bangalore-Hyderabad-Vijayawada
  • Bangalore-Kolar-Tirupati-Madanapalli-Bangalore
  • Mangalore-Goa
  • Bangalore-Bijapur
  • Hassan-Chikmangalur
  • Shivmoga-Tumkur
  • Delhi-Agra
  • Delhi-Jaipur
  • Delhi-Chandigarh-Shimla
  • Guwahati-Shillong-Cherapunji
  • Indore- Ujjain

highway delite’s USP

The USP of the app is that it provides you with option of filters to narrow down your search. For example – for a family traveller, you can search restaurant having children play area. For night travellers, you can filter fuel pump which are open 24 hours with credit card facility. You can also search which fuel pump offers Nitrogen Air.

The app has partnered with major restaurants to offer exclusive discounts for travellers with highway delite app.

highway delite’s Vision

My vision is to create a real time highway travel ecosystem in which all the stakeholders including commuters, service providers, and government agencies can come together to exchange real time information and value through highway delite platform.

Team behind highway delite

The problem, addressed by highway delite, is faced by more than 800 million Indian road travellers. Of these more than 75% travel on highway as a part of their overall itinerary. Additionally, there are more than 7 million foreign tourists (which is projected to grow to more than 20 million in next five years) of which more than 70% travel by road as a part of their itinerary.

Rajesh initially started with a freelance developer but now has his technical team in place. The team now consists of:

  • Rajesh G, Founder – A Mechanical Engineer with MBA who has worked for more than 8 years with Bosch, TCS, ICRA and other MNCs. He comes from a defence family background and have travelled lengths and breadth of India during his schooling. He loves travelling and is highly motivated to solve the challenges we face as a country in multiple areas.
  • Manoj Kumar R, Lead Developer – He has passion for travel and trekking and takes care of complete software development work for highway delite.
  • Mallana, Data Entry – He comes from rural background and is differently abled with passion for learning. He has been trained at Head Held High and has been working with highway delite from last one year as Data Entry Executive.

Funding

highway delite team has been funded by NSRCEL, IIMB. And with 5000+ downloads on PlayStore they are confident of the product and are looking to expand and cover the complete length and breadth of India’s highways.

The app lets you Refer and Earn. You can convert the rewardsinto Paytm credits. Download and start referring your friends on PlayStore:

Rajesh Ghatanatti and team would love to hear your feedback in the comments below

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