How Are Cover Letters Important for a Job Application?

Answer to the question 'Why are cover letters important?

We often hear people asking, “Why are Cover Letters important?” We now have an answer to the question.

A cover letter is usually more than just a formality or courtesy. It’s an opportunity to impress. That’s what makes cover letters important along with your job application.

Research suggests that employers prefer resumes that are accompanied by a cover letter, making it a vital component of your job-search strategy. A well crafted cover letter is an opportunity to show the reader what are your:

Immediate Value

First impressions count. A succinct and compelling cover letter is your first opportunity to stand out. And be considered as a strong candidate among tough competition. Immediately emphasising your crucial strengths will help ‘sell yourself’ and getting the reader’s attention. This will increase the possibilities of progression through the selection process.

Unique Fit

A cover letter gives an opportunity to showcase how your specific combination of skills and experience meet the requirements of the job description. It is your chance to show a clear link between your information, experience and abilities to the employer.


The wording of your job application cover letter can express your personality in a way that a resume cannot. The tone of your letter provides the employer an important insight into your personality. Along with the kind of traits that could add value for their team. It allows you to express why you are the best person for the job.


A tailored, compelling cover letter shows you took the time to research the company to understand the employer’s needs and job requirements. It is a chance to express that you are enthusiastic about the role and to demonstrate the value you would add to the employer.

In your experience did ever cover letter became the crucial part of decision making? Let me know here.

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: