How to Write Marketing Case Studies for B2B Companies

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Simple tips to write great case studies for B2B Marketing

How to write Marketing case studies for B2B companies, is the first thing that pops in your mind when you plan to write one. This article will help make your case studies a great asset to your B2B Marketing strategy.

When it comes to B2B Marketing, case studies are a great way to tell the world about the value and services that your product offers. Case studies goes beyond testimonials as it speaks about real examples. It speaks about how you were able to solve a customer’s problem and help them approach their goals.

You can make use of these tips to write high quality case studies using your best customers helping in your B2B Marketing.

Write a Good Headline

Telling a good story in your case studies would be a good way to attract the attention of your prospective customer. A good story start with a good headline. It helps in engaging your audience in the case study from the get-go. Starting the headline with words like – Who, What, How, etc. can be a good start to the case study.

For ex. How Jombay’s 360 feedback helped improve XYZ’s employees performance management?

Case Study Should be Related to Your Ideal Customer

The goal of writing case study should be ensure customer reading knows that –

  • you are comfortable in their industry
  • you know about their industry’s specific needs
  • you know to give their industry targeted results

In short, when people read about results attained in their industry in your study, they should feel that your products/services will work for them too.

Keep it Q/A Style

B2B case studies usually follow the outline of : Problem -> Solution -> Result

This format makes sure that you are addressing the questions that your reader/audience might have regarding the case study.

You can refer to the below questions that would help you in further creating a good format for your case study. Essentially your study should be able to answer the following :

  • Who was the customer and what did they do?
  • What were the goals of customer?
  • What were the needs of customer?
  • How did you satisfy those needs and help them meet their goals?

Formatting of the Case Study

As a good measure, make good use of the formatting elements. Nobody likes to read a chunk of text. You can include the following elements:

  • Headers
  • Images
  • Bulleted lists
  • Bolded & italicized text

This makes it easy for people to just skim through and still not miss on the important parts of the study. This makes sure that people know what work you do and have done in the industry.

Re-purpose the Content

Your case study should be able to reach all kinds of audiences and through every medium, be it be document, audio or visual. Not everyone enjoys or comprehends reading a document. It is advisable to repurpose your case study content into –

There are tools such as Canva that can help you with creating infographic or Mailchimp helping you send email campaign of your case study as a newsletter.

Share with us the best practices while writing case studies adapted by you.

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com