Avani Lalka

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com
Multi product strategy Cannibalize or Evangelize brand?

Multi product strategy – does it Cannibalize or Evangelize a brand?

Baba Ramdev's Patanjali made news last month when he predicted that soon Patanjali will overtake Colgate & Nestle. Here we explore how multi product strategy has helped Patanjali that made Baba Ramdev make the claim! My...
Pune startup TiGO makes recycling uber simple & fruitful

Pune startup TiGO makes recycling uber-simple and fruitful

Now that we have exploited natural resources in the name of Industrial Revolution, we are trying to salvage it by going green. Managing waste is one of the major concerns. In the wake of...
6 things to do to get featured in LinkedIn Pulse tags

LinkedIn Pulse hacked: 6 things to do to get featured in LinkedIn Pulse

LinkedIn Pulse is fast becoming a useful and popular self-publishing platform for authors. It is a great medium for an author to reach out to thousands of readers in business. The how and when you use the...
Pune-based startup workout.CASH is enabling enterprises grow healthier with gamification and rewards

Pune-based startup workout.CASH is enabling enterprises grow healthier with gamification and rewards

Fast rising lifestyle-based diseases due to unhealthy eating habits and sedentary lifestyle of the work-force is costing businesses a fortune. It is known that, in Indian cities, one among four people die early due...
News in Astronomy and Technology 19 May 2016

WhatsApp puts users at risk, Oracle gave Amazon 97.5% discount to beat Google, and...

News in Astronomy Goto News in Technology Picture of Milky Way taken from ISS released NASA has released a picture of the Milky Way galaxy captured from the International Space Station (ISS) on August 9, 2015, while...
Everything you must know about Zomato HSBC valuation

Everything you must know about Zomato and HSBC’s valuation for Zomato

HSBC Securities & Capital Markets has slashed down Zomato's valuation by 50%, bowling it out from the Unicorn League! While Deepinder Goyal, CEO of Zomato, and his investors beg to differ. Yesterday I woke up...
Your startup will not survive in 2016 without this cockroach

Unicorns are competing against Cockroaches in 2016

Year 2016 is going to be of the Cockroach startup - the startup who can adapt and keep moving forward in spite of the changing market, changing environment or investment scenario, in contrast to...