Avani Lalka

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com
Whole Foods Had Many Bidders Other Than Amazon. This Is How Amazon Won.” is locked Whole Foods Had Many Bidders Other Than Amazon. This Is How Amazon Won

Whole Foods Had Many Bidders Other Than Amazon. This Is How Amazon Won.

It came as a surprise when Amazon recently bought Whole Foods. A tech company buying a grocery chain for $13.7 Billion. Amazon's first ever Billion Dollar Deal. A recent report suggests that there were other...
Writing farewell email can be emotional and hard. Jobless in Finance industry

Is the Rise of Artificial Intelligence in Finance Industry Landing Humans Jobless?

Hundreds are being rendered jobless every day with the rise of digitisation or automation in the finance industry. The fourth industrial revolution is underway and it's threatening to make nearly half of the World's population...
Is Alibaba Investing in Artificial Intelligence to Compete With Amazon?

Is Alibaba Investing in Artificial Intelligence to Compete With Amazon?

Amazon has been titled as the King of retail e-commerce. However, it seems they may have a competitor in Alibaba. Retail giant has found its ally in Artificial Intelligence. The contest between the retail ecommerce...
Microsoft Chatbot Zo politically incorrect

How Does Microsoft’s Chatbot Zo Perform Compared To Their Earlier Chatbot Tay?

After last year's attempt with Tay - the AI enabled Twitter Chatbot, this year Microsoft launches Zo. However, it appears that both of them are cut from the same cloth. Last year, Microsoft released a...
IBM Watson to serve Wimbledon highlights using AI

IBM Watson To Serve Wimbledon Highlights Using Artificial Intelligence

IBM Watson is again going to create two-minute highlights during Wimbledon matches - Tennis' biggest and oldest tournament. Are you too busy to spend hours watching Wimbledon champ Andy Murray trying to win back titles against...
Future of Artificial Intelligence

How Is Artificial Intelligence Being Used in Every Microsoft Product?

Wikipedia defines Artificial Intelligence (AI) as the intelligence that is exhibited by Machines. In a way, Artificial Intelligence is a simulation of Human Intelligence. Today’s Artificial Intelligence is tomorrow’s taken for granted. This comes from Microsoft Corporate...
How To Become a Data Scientist?

How to Become a Data Scientist for the Year 2017?

Data Scientist can be anyone who is better at statistics than a software engineer; who is better at software engineering than any statistician. Data scientist are the ones who wrangle with Big Data. They are...
What is Account Based Marketing? Why Companies Are Moving to Account Based Marketing?

What is Account Based Marketing? Why Companies Are Moving to Account Based Marketing?

Account based Marketing (ABM) is essentially treating an individual account as a Market in their own right. Account based Marketing is a structured approach to implementing highly customized marketing strategies addressing issues with tailored content. The...
How are international resume different from domestic resume?

How Is International Resume Different From Domestic Resume?

There are many things that one needs to know before and while applying for an overseas job. Things that are needed in international resume is quite different than in domestic one. In one of our articles...
How to write resume for an overseas job?

How to Write a Resume for an Overseas Job?

When applying for an overseas job, it is important to have the right resume sent over. Are you applying for an overseas job and wondering about the right resume to apply with? Get all your...