Avani Lalka

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com
Simple tips to write great case studies for B2B Marketing

How to Write Marketing Case Studies for B2B Companies

How to write Marketing case studies for B2B companies, is the first thing that pops in your mind when you plan to write one. This article will help make your case studies a great...
How to use social media channels like Facebook, Linkedin and Twitter for recruitment?

How Social Media is Used for Hiring by Human Resource Managers

How Social Media is Used for Hiring by Human Resource Managers, is a common question asked by human resource executives. The recruitment industry now have various tools for social media recruitment. Recruiters are now...
What are the psychological secrets to write a great resume

Knowing the Psychology Can Be the Key to the Secrets of Writing a Great...

Knowing Psychology can be to key to the secrets of writing a great resume. However, many of us not do not know these psychological secrets to writing a great resume. It's been commonly seen that...
How Is AI Changing Our Understanding of Cities?

How Is AI Changing Our Understanding of Cities?

Machine Learning is helping researchers analyze Google Street view of cities to determine the amount of the urban change happened over the years. Why are certain neighbourhoods safe while some other feel dangerous? Why are...
Why Does Elon Musk Feel That AI Is Risk to Civilisation?

Why Elon Musk Thinks AI Is a Risk to Human Civilisation?

Elon Musk does not get scared easily. But somehow, the idea of software and machines taking over human creators is making Elon Musk nervous. Elon Musk wants to send people to Mars. He dreams that...
How Would Augmented Reality Transform Smartphones and Business?

How Is Augmented Reality Transforming Smartphone Business?

Smartphones makers are anxious to optimise their devices with the innovation around. One such collaboration coming soon is with the augmented reality We are told that augmented reality (AR) is frivolous and is specific to...
How would Artificial Intelligence affect Content Marketing in 2017?

How Would Artificial Intelligence Affect Content Marketing in 2017?

Gary Vaynerchuk has famously said about Content Marketing that Content is king and Marketing is its queen which runs the household.  Content marketing is the most frequently used terms in digital world today. It's a no-brainer that...
Meet Rachel, Soul Machines latest digital human

How Is Soul Machines Contributing to Artificial Intelligence With Digital Human, Rachel?

Soul Machines, a Kiwi company that develops Artificial Intelligence has created its digital human named Rachel. Rachel can see, hear and respond to you. Soul Machines latest creation, Rachel, is an avatar created by two-time...
Google Lens offers a snapshot of the future of technology in AI and Augmented Reality

Here is How Google Lens Offers a Snapshot to Future of Augmented Reality

With the launch of Google Lens, it is clear that future of technologies includes the likes of Augmented Reality, Virtual Reality, Artificial Intelligence, IoT, etc. We’re taking tentative steps into the future and it seems...
How Is AI Going to Impact Business in Future?

How Is AI Going to Impact Business in Future?

The media is full of misconceptions. Movies on Artificial Intelligence depicts that it would eradicate human in future. What is the first thing that comes to your when you hear Artificial Intelligence (AI)? Robots. Well...