Avani Lalka

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Avani Lalka is an experienced marketer, and a writer in the field of new-age marketing and career development. She writes from her heart to make a difference in the lives of the people that follow her. Currently she is heading Account Based Marketing (ABM) in a popular Pune-based startup. Feel free to connect her as she welcomes new ideas and opportunities. Email: lalka.avani7@gmail.com
What is Thought Leadership Marketing? How Can it Help B2B Companies?

What is Thought Leadership Marketing? How Can it Help B2B Companies?

Thought Leadership can definitely be called as the lifeblood of the content marketing strategies. It can solidify your reputation as the expert in your industry. Thought Leadership, by definition, is the method of marketing where...
How Can Instagram be Used in your B2B Marketing

How Can Instagram be Used in B2B Marketing for Brand Building

It's a common misconception that Instagram is not just useful for B2B companies. With the right content, it can do wonders for your brand and business. Instagram is not a platform meant for the travel...
why is customer support the new marketing

How Focusing on Customer Support is Key to The Success of Your B2B Marketing...

Customer support and customer service is seen as the new marketing strategy by many businesses. It is, in fact, believed that customer support and marketing should have a harmonious relationship like peanut butter and...
How to sell your product to the inbound leads to reduce the sales cycle

How to Reduce Sales Cycle By Selling to Inbound Leads

Businesses today are, increasingly, feeding their sales funnel with the inbound leads in an attempt to reduce the sales cycle. Inbound leads are generally looking out for a solution that your product/service provides. Internet and...
How can newsjacking help in your content marketing

How Can Newsjacking Help You With Content Marketing

How can newsjacking help you with content marketing? Newsjacking is a way that can help content marketers with grabbing attention for their brands. The downside of having information available so easily is the need to...
how to get more youtube views marketing hacks

How To Promote YouTube Videos To Get Higher Traffic?

How to promote YouTube videos to get higher traffic on your channel? If you have a YouTube channel and publish videos regularly, you need to read this to get high traffice on your channel. It...
Learn about email marketing in this article

All That You Need to Know About Email Marketing in 2017

All that you need to know about email marketing in 2017, for your marketing strategies. Needless to say, email marketing is still the easiest and most economic channel for reaching out to prospects. According to...
Writing farewell email can be emotional and hard. Jobless in Finance industry

How to Write Farewell Email to Say Goodbye to Colleagues?

How to write farewell email to say goodbye to colleagues on your last day at work? Your farewell email to your colleagues is a good way to stay connected with them after you leave...
International CV format that you can use while applying in foreign countries

Things to Know About International Curriculum Vitae Format While Applying in Foreign Countries.

Things to know about International Curriculum Vitae format while applying in foreign countries. Most international countries prefer a Curriculum Vitae (CV) to Resume as a part of job application. The international curriculum vitae resume is typically a...
How to create successful B2B marketing strategies to improve sales

How to Create a B2B Marketing Strategy to Improve Sales?

How to create a successful B2B Marketing strategy to increase sales is what an enterprise product company would want to know. A well defined B2B Marketing strategy is the key to improving your Sales. Every organisation...